Domino's 101: Basic Facts

Domino's ProductsPIZZA, PRODUCT & MENU:

  • 70% of the items on Domino's menu are new since 2008.
  • There are more than 34 million ways to create a single Domino's pizza.
  • Pepperoni is the most popular Domino's pizza topping in the U.S., followed by sausage, bacon, mushrooms and pineapple.
  • Breadsticks were the first national nonpizza menu item offered at Domino's, in 1992.
  • Domino's World's Fastest Pizza Maker Dennis Tran can make three large pizzas in just 34.36 seconds.

STORE & FRANCHISE OWNER FACTS:

  • Domino's is 93% franchise-owned.
  • Domino's has nearly 800 independent franchise owners in the U.S.
    • More than 90% started their careers as drivers, pizza makers or hourly workers.
  • Domino's delivery experts cover 12 million miles each week in the U.S. alone.

New StoreINTERNATIONAL & GLOBAL FACTS:

  • Domino's delivers more than 2 million pizzas a day worldwide.
  • Domino's operates 15,000 stores in more than 85 countries around the world (Q1 2018).
  • Domino’s has more than 310,000 employees worldwide.
  • More than half of Domino's sales now come from outside the U.S.
  • 2017 global retail sales: $12.2 billion ($5.9 domestic, $6.3 international).
  • Domino's International has experienced 97 consecutive quarters (24 consecutive years) of positive same store sales growth (Q1 2018).
  • Domino's largest markets are the following (by number of stores as of Q1 2018):
  • U.S. – 5,649
  • India – 1,127
  • U.K./Ireland  – 1,094
  • Australia/N.Z. – 799
  • Mexico – 714
  • Turkey – 515
  • Japan – 510
  • Canada – 475
  • South Korea – 445
  • France – 370
  • Netherlands – 242

BUSIEST DAYS FOR DOMINO'S:

  • New Year’s Eve is the busiest delivery day of the year for Domino’s.
  • New Year’s Eve is followed by Super Bowl Sunday, New Year’s Day, Thanksgiving Eve and Halloween.
  • Domino's sells more than 13 million pizza slices on Super Bowl Sunday - about 30 percent more than on a typical Sunday.

TECHNOLOGY & ONLINE:

  • Domino's mobile applications cover 95% of smartphones and tablets on the U.S. market.
  • In the U.S., Domino's generates more than 60% of sales via digital ordering channels.
  • More than 75% of Domino's international markets feature online ordering.