Domino's 101: Basic Facts

Domino's ProductsPIZZA, PRODUCT & MENU:

  • 70% of the items on Domino's menu are new since 2008.
  • There are more than 34 million ways to create a single Domino's pizza.
  • Pepperoni is the most popular U.S. pizza topping, followed by mushrooms, sausage, ham and green peppers.
  • Breadsticks were the first national nonpizza menu item offered at Domino's, in 1992.
  • Domino's World's Fastest Pizza Maker Dennis Tran can make three large pizzas in just 34.36 seconds.

STORE & FRANCHISE OWNER FACTS:

  • Domino's is 97% franchise-owned.
  • Domino's has nearly 800 independent franchise owners in the U.S.
    • More than 90% started their careers as drivers, pizza makers or hourly workers
  • Domino's delivery experts cover 10 million miles each week in the U.S. alone.

New StoreINTERNATIONAL & GLOBAL FACTS:

  • Domino's delivers more than 1 million pizzas a day worldwide.
  • Domino's operates 14,400 stores in more than 85 countries around the world (Q3 2017).
  • Domino’s has more than 260,000 employees worldwide.
  • More than half of Domino's sales now come from outside the U.S.
  • 2016 global retail sales: $10.9 billion ($5.3 domestic, $5.5 international).
  • Domino's International has experienced 95 consecutive quarters (26 consecutive years) of positive same store sales growth (Q3 2017).
  • Domino's largest markets are the following (by number of stores as of Q3 2017):
  • U.S. – 5,491
  • India – 1,123
  • U.K.  – 1,002
  • Mexico – 679
  • Australia – 658
  • Japan – 497
  • Turkey – 491
  • Canada – 452
  • South Korea – 442
  • France – 354
  • Netherlands – 230

BUSIEST DAYS FOR DOMINO'S:

  • New Year’s Eve is the busiest delivery day of the year for Domino’s.
  • New Year’s Eve is followed by New Year’s Day, Super Bowl Sunday, Thanksgiving Eve and Halloween.
  • Domino’s sells more than 11 million pizza slices on Super Bowl Sunday – about 4.5 times more than on a typical Sunday.

TECHNOLOGY & ONLINE:

  • Domino's is consistently one of the top 10 companies in terms of online transactions, amongst companies such as Amazon and Apple.
  • 95% of smartphones are covered with the ordering app (iPhone, Android, Windows Phone 8).
  • Domino’s reached 60% of sales via digital ordering channels in the U.S. at the end of 2016.