The power of possible starts with our people.
Fostering inclusion and diversity is simply the right thing to do.
We believe creating a sense of belonging for everyone promotes a thriving culture of innovation where anything is possible.
That’s why we’re committed to building a culture that welcomes, seeks to understand and values everyone’s whole self.
We are made better together.
Domino’s is committed to Inclusion and Diversity at our company. Here’s an update on what we’ve been doing lately.
Board of Directors
Domino’s Board of Directors established an Inclusion & Diversity Committee starting in 2019, which provides guidance and support for our company’s initiatives. The I&D committee meets regularly and in 2020 Board members Andy Ballard, Corie Barry and Patricia Lopez provided a virtual “fireside chat” with our team members around the world on challenges they’ve faced and how they overcame them as they built their careers.
Community and Social Impact
In addition to supporting organizations that provide services to people in need regardless of race, religion, ethnic or sexual orientation (such as St. Jude Children’s Research Hospital), 11% of the organizations Domino’s supports corporately are dedicated to minorities and other under-represented populations.
Our philanthropic support includes these groups, among others:
- LGBTQ: Ozone House, Jim Toy Community, Motor City Pride and Stand with Trans
- Women/Girls: Girls on the Run, Women’s Center of Southeastern Michigan
- Hispanic: Detroit Hispanic Development Corporation
Black Community Partners and the Black Franchisee Opportunity Fund
In 2020, we announced a $3 million commitment over the next three years to support the Black community. We launched a scholarship program with the United Nego College Fund, formed relationships with National Urban League, 100 Black Men of America, Black Girls Code and others.
We also launched the Black Franchisee Opportunity Fund, to help black employees in their quest to become owners of Domino’s stores. The fund totals $1 million in support to qualified candidates.
Inclusion and Diversity Efforts Internally
Also in 2019, we created a dedicated department within our Human Resources division focused on driving our I&D efforts across three pillars: Workforce (focused on ensuring our talent recruitment efforts reach minority candidates), Workplace (focused on ensuring that our company-owned stores, offices and supply chains are inclusive) and Marketplace (focused on ensuring our brand reaches and is relevant to all audiences).
The department’s mission is to foster a more diverse, highly engaged workforce that sees our company as the employer of choice and is representative of the communities we serve. We want our team members to feel comfortable bringing their unique experiences and diverse backgrounds to discussions where they can share, learn and listen together.
As part our Workplace initiatives, we provided leadership and funding to encourage team members to create Employee Resource Groups to create relationships with other team members who share an identity or an affinity. Those efforts resulted in the creation of ERGs representing the Black, Hispanic and LGBTQ community as well as women in the workforce, with potentially more to come in the future based on team member interest.
Media and Advertising
To further reflect the diversity of our customers, team members and the communities we serve, we are accelerating the allocation of our marketing spending to diverse-owned media companies, production houses and content creators. In 2022, we will increase our TV investment in minority-owned properties to 2% of the overall budget. In addition to marketing to broad, diverse English-speaking audiences, we will also continue to invest in reaching customers who view Spanish-language programming.
We will continue to evaluate additional investment opportunities in minority-owned properties. In doing so, we will maintain strong stewardship of the marketing dollars provided by our independent franchisees (we are 98% franchised), through the use of data from our marketing mix model and Nielsen ratings, to identify the most cost-effective manner to reach large, multi-cultural audiences.