Now You Can Order Domino’s® Pizza … With Your Mind

Domino’s teams up with Netflix to launch first-of-its-kind mind ordering app, prior to the season four premiere of ‘Stranger Things’

Published: May 17, 2022

Lucas and Dustin from “Stranger Things” are featured in Domino’s mind ordering TV spots, as well as in a special longform video, which takes fans deeper into the world of “Stranger Things,” giving them more of the suspense they love.

Customers can now order pizza with their mind, thanks to Domino’s new mind ordering app – an immersive experience which places “test subjects” inside the center of “Stranger Things” in 1986.

What if you could order pizza with your mind? Now you can, thanks to Domino’s new mind ordering app. Domino’s is teaming up with Netflix to introduce the latest strange thing to come out of Hawkins National Lab.

Domino’s mind ordering app is a new immersive experience which places “test subjects” inside Hawkins National Lab in Hawkins, Indiana – transporting them to the center of “Stranger Things” in 1986. Users can explore the lab, uncover Easter eggs, use their telekinetic powers to gain control of certain objects and place a Domino’s Easy Order. How? Domino’s mind ordering app uses facial recognition and eye-tracking technology to allow test subjects to use their “powers” to order pizza by making certain facial expressions and head movements.

“Is mind ordering real? At Domino’s – it absolutely is,” said Kate Trumbull, Domino’s senior vice president of brand and product innovation. “Domino’s customers and ‘Stranger Things’ fans can now channel their inner Eleven by using telekinetic powers to order pizza with their mind.”

To place an order using Domino’s mind ordering app, test subjects must have a Pizza Profile with an existing saved Easy Order. Don’t have a Domino’s Easy Order? No problem! Test subjects can choose to explore Hawkins National Lab for fun, without placing an order.

“We’re geeked to launch this first-of-its-kind mind ordering app, just in time for the premiere of ‘Stranger Things’ new season,” said Trumbull. “Now hungry customers and ‘Stranger Things’ fans across the U.S. will get a taste of what it’s like to be Eleven, and they may find some hidden surprises along the way, such as the Noid or Demogorgon.”

How did Domino’s mind ordering app come about? Scientists at Hawkins National Lab made a mind-bending discovery, and things didn’t go exactly as planned. Watch “Stranger Things” characters Dustin (Gaten Matarazzo) and Lucas (Caleb McLaughlin) witness a series of events that led to Domino’s mind ordering app.

Domino’s new mind ordering app is available for download from the App Store or on Google Play.

For more information on Domino’s mind ordering app, visit dominosmindordering.com.